Hidden Heroes improves family wellbeing by encouraging kids to show gratitude and appreciation towards their parents or guardians. The campaign has multiple aspects which are fun, interactive and engaging.
The design process involved human centred design with an aim to create a meaningful experience for kids and their parents.
I collaborated with another design student for this project. We created engaging augmented reality posters, an augmented reality exhibition at Te Papa and a take-home sticker chart. While we shared the work evenly, I focussed on the visual style and tone of voice.